Our archives on customer acquisition

Datafiles May 26

Digital banks with loan balances above $250 million are significantly more likely to be profitable, as scale and product diversification strengthen revenue. Most reach breakeven within three to six years. For those still unprofitable past the seven-year mark, N26 in Germany, Varo Bank in the US, Lunar Bank in Denmark and CIMB Bank Philippines among them, face an increasingly difficult case for continued investment.

Digital banks serve customers far more cheaply than incumbents, but most generate less revenue for every dollar spent on servicing. Nubank and WeBank stand out, generating 4.1x and 3.8x their servicing cost in revenue respectively, outperforming leading incumbents. Most other digital banks fall short of incumbent benchmarks, showing that lower cost-to-serve alone does not guarantee stronger economics.

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